How the fuck could I have explained this better?

Child 1: Oh, you have New Balance shoes?
Me: Yep.
Child 2: How are they new? They look the same.
Me: Oh, "New Balance" is the name of the company that made them. That's why there's an N there.
Child 2: But they seem pretty old.
Me: Yeah, they are. But "New Balance" is the name of the people who made it. That has nothing to do with whether the shoe is actually new or not.
Child 2: Oh... When did you get new shoes?
Me: I didn't. I've owned these for years.